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A sub-brand to beloved Got Milk? Phase 1 of this campaign was created to serve the
underrepresented teen /pre-teen "skater" group that has historically low milk consumption.
BonesLoveMilk Anthem
BonesLoveMilk featuring pro skateboarder Tommy Sandoval
Phase 2 of this campaign broadens the scope from "skaters" to other extreme sports
groups in order to compete with dominant energy drink companies.
01:50
#Boneslovemilk 'The Art of Falling'
02:18
Boneslovemilk - Art of Falling: Parkour
02:08
Boneslovemilk - Art of Falling: Spirit Squad
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